BizTechDay Event Series: How to Attract Media Attention for Your Business? Media Training Workshop for Entrepreneurs by Sue Kwon, CBS 5

Love to Attract Media Attention for Your Business?

Fancy Creating More Buzz for Your Business?

Join Sue Kwon, reporter for CBS 5 Eyewitness News and host of Bay Sunday

The media landscape has changed immensely and companies need to approach media coverage more strategically. It's not just cable tv and traditional networks that businesses can utilize. Camera-toting bloggers and even conference-goers armed with flip video cameras are posting reports on the fly.

That means it's more important than ever to know:

• How to pitch outlets
• How to structure your message
• How to look and sound good on camera

There is a real art to giving relevance to your company and your brand by pegging products and services and even company identity to current events and trends.

During this very special evening, you will also learn:

• How the media has changed workflow and focus
• How companies should pitch to the media to propel their brand, launch a product, get attention in this economy, etc.
• What you should and should not do "on camera"
• How to spin a soundbite, handle crisis, & stay on top of the competition

Come and join us!

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Feature Speaker:

Sue Kwon, reporter for CBS 5 Eyewitness News and host of Bay Sunday.

Sue Kwon is a ConsumerWatch reporter for CBS 5 Eyewitness News and host of Bay Sunday. She brings years of experience covering Bay Area technology and business news for CBS 5 Eyewitness News. Prior to coming to CBS 5, she served as the high-tech reporter for KRON. Sue covers emerging technology, Silicon Valley companies, stock market developments, and economic trends.

Sue is a Bay Area native and an active member of the Asian American Journalists Association. She has won three AAJA National Awards for News Reporting. The National Federation of Press Women honored Sue with First Place Reporting Awards in 2002-2005. She has also received a 2007 Emmy Award, 2005 Emmy Award, 2004 Peninsula Press Club Award, International Communicator Crystal Awards of Excellence, and recognition as an Association of Women Journalists Vivian Castelberry Finalist.

Sue started her journalism career in the White House Press Office, gathering news summaries for President George H.W. Bush and his staff. She worked as a production assistant at KGO (ABC) in San Francisco before moving to KRON (NBC) to be the Newsroom Trainee. Sue became a newscast producer at KVUE (ABC) in Austin where she field-produced coverage for the Waco Cult Standoff. She moved west to be a radio and television reporter at KRNV (NBC) in Reno. Sue returned to KRON in 1996 to anchor local CNN cable news updates and report. Sue spent a month in Australia bringing the Bay Area live-coverage from the Sydney 2000 Olympics.

Sue studied British Mass Media at Oxford University in Oxford, England. She graduated from Stanford University in 1990 with a Bachelor's degree in political science and communication. At Stanford, she taught public speaking and wrote for the Stanford Daily. Sue grew up in Clayton and now lives in San Francisco.

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Refund Policy:

• All charges are 100% refundable 2 days before the event day
• You must notify us in email to request a refund
• Refund request received after the event will not be eligible for a refund
• You can contact us anytime by emailing us contact@sfentrepreneur.com